![]() When creating your infographics, be sure to use colors, fonts, and other elements that are aligned with your brand identity, as well as with the rest of the theme of the annual report. Select the right colors and design features □ Consider what information they might be interested in learning, why, and how you can help answer their questions. When simplifying, also be sure to consider your audience. ![]() Or, determine what data is necessary to share and which is less relevant. To simplify your data, create broader categories that multiple data sets can fit under. Too much information in your infographic might confuse readers-which defeats the purpose of the infographic in the first place. One of the keys to creating great infographics is not including too much information. Collecting the right data might require the help of other staff members, board members, volunteers, or even a professional graphic designer 2. When creating your infographic, it’s important to first begin collecting all the relevant data you need. How to create amazing annual report infographics When selecting what kind you’d like to create, consider what kind of information you’re conveying, and what might be most helpful to readers.Įxamples of annual report infographics might include: There are plenty of different kinds of infographics that nonprofits can use in their reporting. What are the different kinds of infographics? But, building pie, line, or bar graphs, for example, to showcase your key metrics, will entertain readers and keep them focused on your findings. Readers often get overwhelmed by dense material. If your audience can’t understand your metrics, they’re unlikely to support your cause. In the nonprofit world, that leads to poor supporter loyalty and low donor retention rates. When organizations don’t focus on data visualization, readers can feel disconnected and confused. In fact, you may have completely stopped reading. To better understand this, let’s take a look at an example: have you ever opened a board report that’s packed with complicated metrics? If so, you probably took one look and felt overwhelmed and disinterested. If supporters are confused, on the other hand, they’ll be less excited to contribute or spread the word about your cause. When donors can understand your findings-whether they’re financial metrics or impact measurements-they’re more likely to trust your organization, and engage with it. □ Want to see what infographics would look like in a polished report? Get a custom, free sample annual report → Why are annual report infographics important? Though they can be used in several ways throughout the report, there are a few most common use cases.Īnnual report infographics can be used for: One of the most essential parts of great annual report design is the use of infographics. ⭐ Need some inspiration? Check out the best annual report examples of 2023→ How can nonprofits use infographics? Instead of including dense paragraphs in your annual report, infographics (as we’ll dive into), blocked text, illustrations, bold colors, and more, can all improve the reading experience. One of the biggest reasons that annual report design is so important is that it improves readability. ✅ Beautiful report design improves readability Well-designed annual reports help build trust, and remind readers of your mission. When nonprofits publish reports that are poorly designed, unprofessional, and don’t match their organizational brand, supporters can question the validity of an organization. In order to garner donations, supporters must be able to trust the organization they’re contributing to. ✅ Beautiful report design builds trust with readers Annual reports that prioritize design-the colors, the graphics, and the images-encourage supporters to continue reading. No one wants to read a dry, text-book-like report with long paragraphs, little color, and certainly no visual elements. ✅ Beautiful report design engages readers Or, how engaging, on-brand, and easy to read it is. Much like creating a professional website, or event pamphlet, an annual report’s success is largely based on its design qualities. Unlike Form 990, an annual report can be considered a marketing tool. However, a nonprofit annual report-a yearly overview of an organization’s financials, accomplishments, updates, and more-must be designed well. This required documentation for the federal government doesn’t require any kind of fancy design. ![]() Ready to start creating your nonprofit annual report, but don’t know how annual report infographics fit in? In this blog, we’ll teach you everything you need to know, including why infographics are important, and how you can create them.īefore we dive into infographics, let’s understand why annual report design is important.įorm 990s are required of nonprofits every single year.
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